Hala.
I'm Okkasha.
I design products for real people, real days, and all the imperfect moments in between.

Hala.
I'm Okkasha.
I design products for real people, real days, and all the imperfect moments in between.

Hala.
I'm Okkasha.
I design products for real people, real days, and all the imperfect moments in between.

Sample Visual Designs

Quick glimpses of past projects, just the screens, no long stories here. Think of it as a highlight reel of visual design moments I’ve worked on.

Impact Highlights

12% uplift in order flow conversion

Championed the adoption of microcopy best practices across the app, enhancing clarity across critical flows and driving measurable outcomes.

12% uplift in order flow conversion

Championed the adoption of microcopy best practices across the app, enhancing clarity across critical flows and driving measurable outcomes.

12% uplift in order flow conversion

Championed the adoption of microcopy best practices across the app, enhancing clarity across critical flows and driving measurable outcomes.

30% Design to Development Reduced

Leading the design team while driving streamlined workflows that significantly improved delivery speed without compromising visual or UX quality.

30% Design to Development Reduced

Leading the design team while driving streamlined workflows that significantly improved delivery speed without compromising visual or UX quality.

30% Design to Development Reduced

Leading the design team while driving streamlined workflows that significantly improved delivery speed without compromising visual or UX quality.

Cutting iteration cycles in half

Significantly shortened time-to-market for high-impact features.

Cutting iteration cycles in half

Significantly shortened time-to-market for high-impact features.

Cutting iteration cycles in half

Significantly shortened time-to-market for high-impact features.

40% reduction in post handoff rework

Elevated design excellence by introducing a structured visual design improvement program reducing post handoff rework and strengthening cross-functional alignment.

40% reduction in post handoff rework

Elevated design excellence by introducing a structured visual design improvement program reducing post handoff rework and strengthening cross-functional alignment.

40% reduction in post handoff rework

Elevated design excellence by introducing a structured visual design improvement program reducing post handoff rework and strengthening cross-functional alignment.

30% increase cross-team collaboration

Rebuilt team culture by introducing 6 structured communication rituals, which reduced design delivery bottlenecks by half.

30% increase cross-team collaboration

Rebuilt team culture by introducing 6 structured communication rituals, which reduced design delivery bottlenecks by half.

30% increase cross-team collaboration

Rebuilt team culture by introducing 6 structured communication rituals, which reduced design delivery bottlenecks by half.

Testimonials

Okasha displayed thoughtfulness and attention to detail regarding all things design-related. He managed a wide range of topics, from user research to NPS surveys, not being afraid to roll his sleeves up and do new things. His mature, kind and helpful attitude made him loved by all his colleagues. Thanks for a great time together!

Robert Chokr

CPO, Delivery Hero

Okasha displayed thoughtfulness and attention to detail regarding all things design-related. He managed a wide range of topics, from user research to NPS surveys, not being afraid to roll his sleeves up and do new things. His mature, kind and helpful attitude made him loved by all his colleagues. Thanks for a great time together!

Robert Chokr

CPO, Delivery Hero

Okasha displayed thoughtfulness and attention to detail regarding all things design-related. He managed a wide range of topics, from user research to NPS surveys, not being afraid to roll his sleeves up and do new things. His mature, kind and helpful attitude made him loved by all his colleagues. Thanks for a great time together!

Robert Chokr

CPO, Delivery Hero

What truly sets Okkasha apart is not only his creativity, but the depth of his thinking. He has a rare ability to look beyond the surface, going straight to the roots and essence of any challenge. This reflective approach is what has allowed him to succeed across every role he has taken on.

Today, he is widely regarded as a go-to person in digital product management, blending creativity with strategy and a sharp understanding of what makes experiences meaningful. His perspective and contributions consistently leave a lasting impact on both projects and people.

And perhaps most uniquely, he brings the same quality to every conversation (personal or professional), making them thoughtful, inspiring, and unforgettable.

Abdalla Elbadawy

Director, Customer Experience Consulting and Training Director, Customer Experience Consulting and Training

What truly sets Okkasha apart is not only his creativity, but the depth of his thinking. He has a rare ability to look beyond the surface, going straight to the roots and essence of any challenge. This reflective approach is what has allowed him to succeed across every role he has taken on.

Today, he is widely regarded as a go-to person in digital product management, blending creativity with strategy and a sharp understanding of what makes experiences meaningful. His perspective and contributions consistently leave a lasting impact on both projects and people.

And perhaps most uniquely, he brings the same quality to every conversation (personal or professional), making them thoughtful, inspiring, and unforgettable.

Abdalla Elbadawy

Director, Customer Experience Consulting and Training Director, Customer Experience Consulting and Training

What truly sets Okkasha apart is not only his creativity, but the depth of his thinking. He has a rare ability to look beyond the surface, going straight to the roots and essence of any challenge. This reflective approach is what has allowed him to succeed across every role he has taken on.

Today, he is widely regarded as a go-to person in digital product management, blending creativity with strategy and a sharp understanding of what makes experiences meaningful. His perspective and contributions consistently leave a lasting impact on both projects and people.

And perhaps most uniquely, he brings the same quality to every conversation (personal or professional), making them thoughtful, inspiring, and unforgettable.

Abdalla Elbadawy

Director, Customer Experience Consulting and Training Director, Customer Experience Consulting and Training

Sherif is a great creative mind. He knows how to visualize your dream. Sherif is a definitely a great asset for any company he works with.

Ahmed Youssef

Chief Strategy Officer, Startup Builder, & Senior Advisor

Sherif is a great creative mind. He knows how to visualize your dream. Sherif is a definitely a great asset for any company he works with.

Ahmed Youssef

Chief Strategy Officer, Startup Builder, & Senior Advisor

Sherif is a great creative mind. He knows how to visualize your dream. Sherif is a definitely a great asset for any company he works with.

Ahmed Youssef

Chief Strategy Officer, Startup Builder, & Senior Advisor

Sherif is super-creative and passionate artist who handel people and work very well even in hardest times.

Hassan Hamdan

Founder and CEO

Sherif is super-creative and passionate artist who handel people and work very well even in hardest times.

Hassan Hamdan

Founder and CEO

Sherif is super-creative and passionate artist who handel people and work very well even in hardest times.

Hassan Hamdan

Founder and CEO

Hala.
I'm Okkasha,
and I design products for real people, real days, and all the imperfect moments in between.